Wednesday, 27 May 2009

The Video CV - How happy are you on camera?

This is the second in a series of 5 articles. Last week we looked at photographs on CV’s. This week, we’re heading for the movies.

The Video CV is a step further again, and one which research in the US in 2007 by career publisher Vault found that:

“89% of American employers would watch a video resume, although only 17% had seen one.”
www.vault.com

The general consensus amongst American employers was that video CVs would become more commonplace.

Here in the UK, some candidates are starting to utilise video to help them to stand out from the crowd. Employers are increasingly receiving short video clips as CV attachments. But do they get watched?

Recruiters and employers who favour video CVs believe that the good ones show personality and enable them to see a candidate’s communication skills at an early stage. But the video CV has not yet taken off in the UK. Some commentators feel that our cultural reserve means that it never will in this country. As Felix Wetzel, marketing director of www.jobsite.co.uk says:

“At this stage the UK is just dabbling in the area. Most employers still prefer more traditional applications.”
www.personneltoday.com, June 2007

Stephen Rolls, an HR Director at Deloitte is equally unconvinced:

“I can see that recruiters get a better feel for the candidate with a video CV, but what you really need at this stage of the process is factual information. For this reason, I’m not sure video CVs will become popular here.”
www.personneltoday.com, June 2007

As a recruiter, would you be swayed by a video CV? Positively or negatively? Perhaps it is our British sense of fair play that makes us shun the moving image CV. Or perhaps we just think it’s naff and embarrassing. Either way, it is indicative in a small way, of our reticence to sell ourselves to an employer or be sold to by a potential employee.

Next week we look at technology that Brits are beginning to embrace in 'The right sort- what we do like: an acceptable approach for the British psyche?'

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1 comments:

Matt said...

I have been using video in the recruitment process for around 18 months with a large degree of success, particularly when placing candidates remotely.

One thing which should be clear for everyone though is that the video interview is really only useful when viewed alongside a traditional CV.

The video simply takes away the first impression.

How often do you interview someone who simply doesn't match up to their CV? Leaving you frustrated at having dedicated 40 minutes of your time, only to have your mind made up within the first 2 minutes?

This is where I find video interviews or video CVs work. (Clients who utilise my video interview facility typically hire 68% of people who they interview face to face on the back of the video CV.

Efficient for everyone. (At least I think so!)